You alreadyknow what to do.
Let’s figure out why you’re not doing it.
“Success is a behavior, not a destination. Strategy without behavior change is just wishful thinking.”
Coach Key · Behavior Change Strategist
For professionals, entrepreneurs, clinicians, and leaders ready to close the gap between what they know and what they consistently do.
For people who know what to do and are not doing it.
Find Your Gap™ is a self-reflection and coaching tool. It is not a psychological, clinical, or diagnostic assessment, does not diagnose any condition, and is not a substitute for care from a licensed professional.
Quick read · Question 1 of 3
Fig. 01 — The Gap
Over twelve months, intended progress reaches 96 percent while actual behaviour reaches 31 percent, leaving a gap of 65 percent.
Knowing isn’t
always the problem.
Month 00 · Baseline
You made the plan.
You knew exactly what needed to happen. You were clear. You were ready.
Month 01 · Decision
And you started.
The first two weeks were good. Better than good. You told people about it.
Month 03
Then something happened.
Life got busy. The business took over. The thing that mattered got moved to next week.
Month 07
So you assumed you needed more discipline.
A new planner. A 5 a.m. routine. Another accountability partner who also disappeared.
Month 12 · Present
You’ve been trying to out-discipline a problem you never named.
Every one of those months you were working hard. You just weren’t working on the right problem.
An unnamed Gap doesn’t announce itself.
It just quietly takes a year.
Then another one.
You don’t lose the goal in a dramatic moment. You lose it in the ordinary space between deciding and doing. Twelve months from now, you’ll either have the thing — or the same explanation you gave last year.
That’s The Gap.
Meet The Gap
The Gap is the space between what you know and what you consistently do. Different Gaps require different strategies.
Gap 01
Clarity
You think you know what needs to change. You actually don’t — not specifically enough to act on.
“I need to get more organized.”
You might be here if
- You’ve written the same goal on three different lists and none of them says what to do Monday
- You can describe the outcome in detail and the first step not at all
- Every time you sit down to start, you end up researching instead
If someone asked you what the very next action is, could you name it in one sentence?
Gap 02
Environment
Your conditions are quietly working against the behavior. You keep trying to out-willpower your own calendar.
“I’ll do it when things slow down.”
You might be here if
- The work you care most about only gets whatever is left at the end of the day
- You’ve been waiting for a quieter season for more than a year
- You do it well on vacation and never at home
Has anything about your actual week changed since you decided?
Gap 03
Skill
Nobody ever taught you how to do the thing. You’ve been treating a training problem like a character flaw.
“I just need to be more disciplined.”
You might be here if
- You avoid one specific part of the task, not the whole task
- You’ve read about it more times than you’ve done it
- You could teach someone the easy half and go quiet on the rest
Is it that you won’t do it — or that nobody ever showed you how?
Gap 04
Belief
What you believe about yourself, the work, or what’s possible is in direct conflict with what this change requires.
“That works for other people.”
You might be here if
- You have a reason ready before you have a plan
- You describe the goal, then immediately explain why it might not work
- Succeeding at this would genuinely surprise you
What would have to be true for this to work — and do you believe any of it?
Gap 05
Identity
The behavior doesn’t fit who you understand yourself to be. So you drift back to the version of you that feels familiar.
“That’s just not who I am.”
You might be here if
- You do the thing for two weeks and then start feeling like you’re performing
- You’ve said “I’m not a ___ person” about the exact skill this requires
- Getting what you want would change how people describe you
Who would you have to become — and is some part of you resisting that?
Gap 06
Alignment
You’re pursuing something you don’t actually want anymore. And no amount of discipline will fix a goal that isn’t yours.
“I should want this.”
You might be here if
- You feel relief, not disappointment, when a deadline slips
- You’re chasing something you chose five years ago and haven’t revisited since
- You can’t actually remember deciding you wanted this
If nobody would be disappointed, would you still be doing this?
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Different Gaps require different strategies. That’s why I don’t start by telling you to try harder. I start by finding the Gap.
Find Your Gap™ is a self-reflection and coaching tool. It is not a psychological, clinical, or diagnostic assessment, does not diagnose any condition, and is not a substitute for care from a licensed professional.
I’m not here to motivate you.
I’m here to help you understand what’s actually happening, make a decision about what needs to change, and build the behavior required to follow through.
LaKeysha Cobbs-Hayes, MAT, BCBA
Behavioral scientist. Entrepreneur. CEO. Mentor. Speaker. Author.
I’ve spent more than 25 years studying, teaching, leading, building and living behavior change.
Foster youth · Teen mother · Behavior analyst · CEO · Business builder · Wife & mother · Leader
The Follow Through Method
Knowing what to do is only the beginning. The Follow Through Method is Coach Key’s behavior-change approach for understanding what interferes with action and building a strategy that makes follow-through more likely.
Know.
What's really happening?
Find the Gap. Separate assumptions from what is actually occurring.
Decide.
What are you going to do?
Match the strategy to the Gap, then choose the next move.
Act.
Follow through.
Implement. Observe. Measure. Adjust. Repeat.
A decision without action
is still just an idea.
Career
“I know I'm ready for something different. I just don't know what my next move should be.”
Career transitions. Promotion. Authority. Workplace navigation. Professional identity.
Business
“I built something. Now I’m trying to figure out how to actually run it.”
Startup. Pricing. Systems. Hiring. Client lifecycle. Operator → CEO.
Leadership
“The way I've been leading isn't working at this level.”
Delegation. Accountability. Difficult conversations. Teams. Leadership behavior.
Life
“Everything looks successful from the outside, but something isn’t working for me anymore.”
Boundaries. Priorities. Overwhelm. Alignment. Identity. Transition.
Clinical
“I know how to be a clinician. Nobody taught me how to navigate everything that comes after that.”
BCBA mentorship. Clinical decision-making. Leadership. Systems. Clinician → owner.
Different problem.
Same first question.
Where’s the Gap?
You know what to do.
So why aren’t you doing it?
Find Your Gap
A short behavior-change assessment designed to help uncover what may be interfering with your follow-through.
- Clarity
- Environment
- Skill
- Belief
- Identity
- Alignment
You’ll leave with
- Your Primary Gap
- Your Secondary Gap, when applicable
- What it may look like in real life
- Coach Key's reframe
- Your first shift
- Your recommended next move
Find Your Gap™ is a self-reflection and coaching tool. It is not a psychological, clinical, or diagnostic assessment, does not diagnose any condition, and is not a substitute for care from a licensed professional.
Ready to close the Gap?
The Build Room
$199/month
Build alongside people who are building too.
1 × 90-minute live Build Session. Website and pipeline guidance. Tools and frameworks. Accountability and community.
Best for: Community + implementation.
Private Mentorship
$347/month
There are decisions you don't need to crowdsource.
1 × 60-minute private session. Career · Business · Leadership · Life · Clinical. Clear next actions.
Best for: Clarity + direction.
Private Momentum
$697/month
Some seasons move too fast for a monthly conversation.
2 × 60-minute private sessions. Decision support during change. Review and adjustment. More frequent accountability.
Best for: Active growth + transition.
Pricing shown is current at time of publication. We make no guarantee of business, revenue, or career outcomes. Read our Earnings and Results Disclaimer.
Is the Gap bigger than you?
When the challenge lives across your team, leadership structure, systems or organization, individual mentorship may not be the right intervention. That’s where Strategic Behavior Consultants comes in.
Build. Sustain. Scale.
Success is a behavior.
Not a destination.
Behavior is where intention becomes evidence.
Don’t just inspire the room.
Change what they do when they leave it.
Inspiration has a shelf life of about seventy-two hours. Behavior is what survives the flight home.
Keynotes. Leadership experiences. Workshops. Corporate conversations.
Behavior change · Follow-through · Leadership · Decision-making · Entrepreneurship · Professional development
“Are you coming back tomorrow?”
Five words.
A teacher.
A young woman whose life could have gone in a very different direction.
And the beginning of an understanding that sometimes one person, one environment, one decision, or one changed behavior can alter an entire trajectory.
You can spend another
year guessing.
Or you can spend twelve minutes finding out.
Find Your Gap™ is a self-reflection and coaching tool. It is not a psychological, clinical, or diagnostic assessment, does not diagnose any condition, and is not a substitute for care from a licensed professional.