Unlocked with Coach Key
The business is only part of the story.
A new show from Coach Key, Behavior Change Strategist. New episodes begin late fall. Until then, listen to True CEO.
A new show · First episodes late fall
The business is only
part of the story.
We spend a lot of time talking about business as if it exists in a vacuum. It doesn’t. The way you lead is connected to who you are. The decisions you make are connected to what you believe. The business you build affects your relationships, your time, your identity and the life you actually get to live.
Unlocked with Coach Key brings all of it into the same conversation. Business. Behavior. Leadership. Identity. Relationships. Money. Success. Family. Life. And the follow-through required when what you say you want and what you’re actually doing don’t quite match.
We’ll talk strategy when strategy is the issue. We’ll talk behavior when behavior is the issue. And sometimes we’ll have to talk about the person behind all of it. Because we’re not separating the CEO from the human anymore. We’re integrating it all.
Some episodes will be business. Some won’t. Because neither are you.
LaKeysha Cobbs-Hayes, MAT, BCBA
01
The CEO
Leadership, decisions, delegation, money, teams, scale.
02
The Person
Identity, boundaries, ambition alongside a life, transition, burnout, success.
03
The Behavior
The Gap™, follow-through, patterns, environment, beliefs, skills.
04
The Business
Systems, operations, people, strategy, AI, growth.
05
The Conversation
Guests who can talk substantively about what happens behind success.
Coach Key’s Question
“What do you know you need to do right now that you still haven’t done?”
Every guest answers it. Nobody has a comfortable answer.
Before Unlocked, there was True CEO — twenty-eight episodes on building, leading and running the business. Same feed, same host, earlier chapter.
Where the feed started
In 2023 this feed carried True CEO, a co-hosted conversation about entrepreneurship recorded with Acacia Smith, LaVonne Shields and Sonya Songer. Twenty-eight episodes on scale, strategy, finance and leadership. Those episodes stand on their own and they stay right here. Unlocked is a different show, in the same place, with a wider frame.
Bring something real.
Unlocked is not a promotional interview. If you have built something and you are willing to talk about what it actually took — including the parts that did not work — I want the conversation.
Not a guest pitch? Contact Coach Key.
